Paula’s Choice is a U.S.-based skincare brand known for being cruelty-free and free of added fragrances. It was founded by Paula Begoun, who struggled with acne and eczema and became frustrated with the skincare options available. Through research, she discovered that many products she had been using were actually making her skin worse. Determined to change that, she became an advocate for transparency in skincare and, in 1995, launched Paula’s Choice with a mission to create safe and effective products that deliver real results.
The brand offers a full range of skincare essentials, including boosters, serums, moisturizers, exfoliants, and cleansers, as well as a dedicated men’s line. Personally, I’ve been using the Skin Perfecting BHA Exfoliant and the Peptide Booster, and the results have been nothing short of amazing.
After using these two products together, my skin looks noticeably younger without any irritation or sensitivity. My complexion is firmer, brighter, and more even, and that stubborn wrinkle between my eyebrows has softened significantly. While skincare results can feel subjective, here’s something more concrete: in the two months since I started using Paula’s Choice, I’ve been asked three times if my 27-year-old daughter is my sister. That used to happen occasionally when I was younger, but not in recent years—until now.
Beyond the impressive results, there are other reasons to love Paula’s Choice. The brand is committed to cruelty-free practices, environmentally responsible production, and research-backed formulations. Plus, they offer free, private skincare consultations with their experts, making it even easier to find the right products for your skin.
If you’re looking for skincare that truly works, Paula’s Choice is worth considering. You can find their products on their official website or on Amazon.