Waraire Boswell, a visionary designer known for redefining menswear, has passed away at the age of 48, leaving behind a remarkable legacy in the fashion industry.
Renowned for his ability to reinvent the power suit, Boswell dressed some of the biggest names in entertainment and sports, including Jay-Z, Will Smith, Kanye West, and LeBron James. His influence extended far beyond clothing—he was a creative force who reshaped the way men approached style.
Born on September 29, 1975, in Altadena, California, Boswell, affectionately known as “BOZ,” passed away on July 31, 2024, after a private battle. Despite his struggles, he remained dedicated to his craft, ensuring his clients always looked and felt their best.
Before launching his career in fashion, Boswell studied Radio and Television Film at California State University, Northridge. He later worked at United Talent Agency and the William Morris Agency. However, his journey into design began out of necessity—standing at 6’7”, he struggled to find suits that fit properly. This challenge led him to create his own, which quickly caught the attention of his peers and industry executives.
In 2002, he officially launched his brand, WARAIRE BOSWELL, offering both custom and ready-to-wear garments. His designs catered to professional athletes, including NBA stars like Kobe Bryant, Tristan Thompson, and Kevin Durant. Whether crafting tailored suits or sportswear, he always aimed to make a lasting impact.
His meticulous attention to detail and exceptional craftsmanship earned him numerous accolades, including the Mercedes-Benz Classic Designer of the Year award in 2005. In 2017, he was also the creative mind behind McDonald’s uniform redesign, modernizing the look for employees across North America.
Beyond his own brand, Boswell collaborated with major companies like Nike, American Express, and Fear of God. His work was featured in top fashion publications such as Vogue, GQ, and Vanity Fair.
Boswell saw the world through an artist’s lens, finding beauty in everything and pushing creative boundaries. Whether working with the finest fabrics or repurposing materials from secondhand stores, he had an innate ability to blend innovation with functionality. His designs exuded elegance, precision, and timeless style.
His influence on the fashion industry is undeniable, leaving behind a blueprint for future designers to follow. He was a trailblazer, a visionary, and a true master of his craft.
Boswell is survived by his wife, Monica, their two children, Miles and Mason, his mother, Ann, and his sister, Kasmin. His passing is a profound loss, but his legacy of creativity, excellence, and inspiration will continue to live on.