Spending hours watching beauty vlogs on YouTube can teach you a thing or two—purely for research purposes, of course! One major trend taking over right now is highlighting and contouring, and at the heart of this technique is concealing. But as any beauty lover knows, concealer can be tricky, especially when it comes to the delicate under-eye area.
This part of the face is often the darkest, and as we age, fine lines and wrinkles make it even more challenging to achieve a smooth, bright look. So how do beauty gurus manage to lighten, brighten, and smooth their under-eyes so flawlessly? It’s not just camera tricks—it’s a makeup technique called baking.
The name “baking” comes from the process itself, which involves layering makeup and allowing it to set, or “cook,” for a period of time. Like many viral beauty trends, it might look a little odd at first, but if you can get past the powdered patches and waiting time, the results are worth it. This technique helps create a flawless, long-lasting finish that looks great both in photos and in real life.
Normally, applying thick layers of concealer can lead to creasing and a cakey appearance. But by adding a layer of powder and letting it set, you achieve a smooth, plump, and polished look that enhances your makeup without settling into fine lines.