A reader recently shared a link to a TODAY show segment discussing the effectiveness of over-the-counter acne treatments like OXY compared to pricier options such as Proactiv and prescription topicals. The findings were quite surprising—over-the-counter products appear to work just as well as their more expensive counterparts but at a much lower cost.
Proactiv’s higher price is likely due to its hefty marketing budget. After all, celebrity endorsements from stars like Jessica Simpson and Lindsay Lohan don’t come cheap.