Updated on January 8th, 2024
If you’re still relying on a salon or beauty counter for makeover advice, you’re missing out on a goldmine of tips, tricks, and real-world beauty insights. YouTube beauty vloggers have revolutionized the way we learn about makeup and skincare, offering honest reviews and easy-to-follow tutorials that bring beauty into the modern age.
These influencers may have started on YouTube, but they’ve since built empires in the beauty world. Here are some of the top beauty gurus you should be following.
Michelle may no longer be creating videos, but she remains one of the most iconic beauty vloggers. Her tutorials always felt effortless because her techniques were simple and effective. She was the first woman to hit 1 million subscribers on YouTube and has collaborated with major brands like Lancôme, Seventeen, and Vogue. Her videos showcase not only her beauty expertise but also her artistic talent—she’s a painter too! Beyond makeup, she shares fashion tips, making her channel a go-to for a complete beauty and style experience.
Marlena offers everything from personal makeup tutorials to recreations of celebrity looks. In addition to her YouTube channel, she dives deeper into products and techniques on her website, Makeup Geek. What makes her stand out is her ability to find inspiration everywhere—from red carpet events to her favorite cocktails. She represents a new wave of beauty professionals who are both knowledgeable and approachable.
For those who love a behind-the-scenes look at the lives of beauty influencers, Keisha is a must-watch. She’s not just a talented makeup artist but also a charismatic vlogger who shares tutorials, product reviews, and glimpses into her personal style. Despite her success, she remains down-to-earth and genuinely appreciative of her fans, who have helped her turn her passion into a career.
Promise may be Michelle’s sister-in-law, but she has carved out her own space in the beauty world with her incredible artistry. She doesn’t just apply makeup—she transforms herself into stunning replicas of celebrities, Disney princesses, and even male musicians. Her talent is undeniable, and her passion for her craft is truly inspiring.
Before Michelle Money became known from *The Bachelor*, she was already making waves in the beauty industry. Now, she and her best friend Laura have taken their expertise online with the MMandL Show. Their beauty tutorials, product reviews, and even dieting tips are not only informative but also hilariously entertaining. Watching them feels like getting ready with your best friends—except these ladies really know their stuff when it comes to top beauty products.
If you enjoyed discovering these YouTube beauty vloggers, check out our list of the best beauty blogs to follow right now!