This season, it’s not just the weather that’s heating up—makeup is making a bold comeback now that we can fully see each other’s faces again. The latest summer beauty trends are all about being daring, creative, and stepping outside the usual comfort zones. It’s like the “revenge travel” trend but for makeup—after months of wearing masks, people are embracing vibrant colors and experimenting with new application techniques.
For some, this anything-goes approach to beauty is exciting, while others might find it a bit overwhelming. Personally, I feel a mix of both. It’s fun to have an excuse to switch things up, but I probably won’t be reaching for neon green eyeshadow anytime soon. Luckily, there are also some more subtle trends in the mix. Here are six summer makeup trends to consider adding to your routine.
**1. Bright, Playful Colors**
If you’ve noticed orange and aqua shades trending in nail polish, you’ll be happy to know they’re also making waves in lip and eye makeup. This is the perfect time to try bold orange lips or experiment with vibrant greens, blues, pinks, and yellows on your eyes.
The best part? There are no rules. You can go for a single hot pink shade on your lids, create a rainbow effect with multiple colors, or add a pop of glittery green to the inner corners of your eyes. If you’re new to bold colors, start with an affordable palette and test out different looks—maybe just on your upper lid or as a liner.
**2. Zero-Waste Beauty**
Sustainable beauty is gaining momentum, with more brands offering zero-waste products. These items are designed to minimize landfill waste, often using recyclable or refillable packaging.
Popular options include multipurpose color sticks, refillable lipsticks, and eyeshadows. You can also find zero-waste shampoo bars, face soaps, and reusable cotton rounds. Once you start exploring sustainable beauty, you’ll likely come across a variety of eco-friendly products beyond just makeup.
**3. The Natural Look**
Amid all the bold colors, the natural makeup trend is still going strong. Think BB or CC cream, a touch of mascara, and a hint of nude lip color or cheek tint.
This look is easy to achieve. If you want a smooth, even complexion, invest in a good BB cream. A little goes a long way, providing lightweight coverage while keeping your skin looking fresh.
**4. Glowing, Dewy Skin**
If you don’t wake up with naturally radiant skin, you can easily fake it with the right products. Bronzers, highlighters, and rosy cheek stains can help you achieve that fresh, dewy glow.
Try a tinted moisturizer with a rosy hue, a highlighting primer (which works with or without makeup), or a shimmery bronzer. If you’re new to shimmer, start with a small amount—mix a glow-enhancing moisturizer with your usual product and check your look in natural light. Too much glow can make you look overly shiny rather than radiant.
**5. Soft, Subtle Cat Eyes**
The classic cat-eye look is back, but with a softer touch. Instead of harsh black liner, opt for brown or gray for a more delicate effect.
You don’t need dramatic, exaggerated wings—just a subtle flick at the outer corners of your eyes, connected to a soft line along your upper lashes. Want to combine trends? Layer a bold orange shadow over your brown liner for a fresh twist.
**6. Embracing Natural Brows**
Months without professional brow grooming have shown many of us that our natural brows are just fine as they are. This trend is all about embracing your natural shape with minimal effort.
If your brows are unruly, a clear shaping gel can help keep them in place. If they’re sparse, a pencil or powder can fill in any gaps. Chances are, you’re already doing this, but if you need a recommendation, brow pencils and even root concealing powders can work in a pinch.
This summer’s makeup trends offer something for everyone, whether you’re ready to go bold with color or prefer a more natural, effortless look. The key is to have fun and experiment with what makes you feel your best.