Makeup trends come and go, but cruelty-free and vegan beauty products are here to stay. More than just a passing fad, ethical beauty has become a mainstream movement, making it easier than ever to find brands that align with your values.
Cruelty-free beauty means that a brand does not test its products or ingredients on animals at any stage of production. To determine if your favorite brands meet this standard, you can check directories from trusted sources like Cruelty-Free Kitty and Logical Harmony. For example, NYX Cosmetics is cruelty-free, though its parent company is not. Another great resource is Leaping Bunny, an organization that has been helping consumers identify cruelty-free brands since the 1990s.
Vegan beauty products, on the other hand, contain no animal-derived ingredients. Common non-vegan ingredients include beeswax and lactic acid, among many others. If you want to ensure your makeup is completely free from animal-based components, PETA provides a comprehensive list of ingredients to watch out for.
It’s important to note that a product can be cruelty-free but not vegan, and vice versa. While brands often take a clear stance on animal testing, they may offer both vegan and non-vegan products within their lineup.
If you’re looking for high-quality, cruelty-free, and 100% vegan beauty brands, here are some top picks:
**Lime Crime** is known for its bold, trend-setting products, from vibrant lip colors to pastel hair tints. Prices range from $15 to $50, and you can find the brand at select Bloomingdale’s and Planet Beauty stores, as well as online at Ulta, Amazon, and Dermstore. A standout product is the **Diamond Dew shadow ($20)**, perfect for adding a touch of sparkle.
**Cover FX** offers a range of skin-focused beauty products, including highlighters, setting sprays, and foundations. While it’s on the pricier side—its Power Play foundation costs $44—the brand has a loyalty program that gives you 10% back on purchases. A great budget-friendly option is the **Enhance Click mini highlighter ($9, on sale)**, which provides instant illumination.
**Cake Beauty** specializes in body care and hair products, with prices ranging from $10 to $35. Based in Canada, the brand is available online for U.S. shoppers at CakeBeautyUSA.com and Amazon. One must-try product is **The Locks Smith ($19)**, a dry conditioner that smooths and revives second-day hair.
**Ofra** is a major player in professional makeup, supplying products to beauty schools and salons across the U.S. Their extensive lineup includes makeup for eyes, lips, and face, as well as skincare and accessories. You can shop Ofra at OfraCosmetics.com and Ulta.com. A fan favorite is the **Long Lasting Lip Color ($17)**, available in a wide range of shades, including Santa Ana, a matte berry rose.
Do you have a favorite cruelty-free or vegan beauty brand? Share your recommendations!