I couldn’t find exact numbers, but I’d bet beauty face mask sales spike during the holidays. Personally, I always spend more on them as the year winds down. It’s been ages since I’ve had a professional facial, so masks have become my go-to for an affordable self-care treat.
They also make fantastic gifts. Sheet masks slip easily into stockings, while luxurious clay masks are perfect for the woman who seems to have everything.
Here are eight beauty masks on my gift list this season, ranging from budget-friendly Walmart finds to high-end options that will impress even the most discerning beauty lovers.
Aavrani sent me their rose clay mask to try, and honestly, I almost wish I had paid for it—it’s that good. This mask is a full sensory experience, leaving skin brighter and calmer after just one use. The scent alone is worth the $39 price tag; opening the jar feels like stepping into a field of fresh roses.
The formula is thick but spreads smoothly with the included applicator wand. It feels cool and soothing right away. As expected with a clay mask, it dries as it sits on your skin, but it rinses off easily with warm water. You can also use the textured side of the applicator for a mess-free removal.
Key ingredients include saffron, pomegranate, rose clay, rose water, and pure rose oil. This is a great gift for yourself or anyone with sensitive skin who enjoys a luxurious at-home spa experience.
Skin Proud’s Sleep Hero mask is a great Walmart find—perfect to grab while shopping for holiday decorations. At just $13, it’s packed with niacinamide to improve skin texture and balance, plus raspberry extract to fight free radicals.
It can be used as a mask or a nighttime moisturizer. I prefer the latter, and by morning, my skin feels soft and refreshed. The texture is rich and smooth, providing instant hydration. The scent is pleasant but not particularly memorable.
This makes a great stocking stuffer or a thoughtful addition to a self-care gift basket.
Another Walmart pick, this brightening mask is powered by Vitamin C, turmeric, hyaluronic acid, aloe, and pineapple ceramides to give your skin a radiant glow. And I mean that literally—the formula is a sparkly gold. Once applied, your skin shimmers so beautifully that you might not want to wash it off.
At $9 for a small 0.67 fl. oz. jar, this is best as a stocking stuffer or an add-on gift.
For just $2.68, Neutrogena’s Hydro Boost mask delivers a serious dose of hydration with hyaluronic acid. This sheet mask won’t exfoliate, brighten, or tighten, but it will leave your skin feeling softer and more resilient.
Like most sheet masks, it’s a bit slippery and tricky to position perfectly, especially around the chin. I found myself adjusting it multiple times. However, the gel texture feels much nicer than the thin, wet paper feel of other sheet masks.
This is a great introduction to the Neutrogena Hydro Boost skincare line for anyone curious about trying it.
Caudalie Vinosource-Hydra has a flawless five-star rating on Sephora. This thick, ultra-hydrating formula soothes red, irritated skin with grape seed water and centella asiatica, a plant known for treating psoriasis and boosting collagen production.
At $39, this is a perfect gift for anyone who lives in a dry, cold climate and needs extra moisture.
Ulta Beauty shoppers rave about Artnaturals Luxe Sleep Face Mask. With jojoba oil, chamomile, lavender, Vitamin C, and collagen, it works to firm and hydrate the skin. Many users also say it helps with hormonal acne and evens out skin texture.
At $20, this makes a great stocking stuffer or a thoughtful standalone gift for a coworker or neighbor.
Now, let’s talk about the masks that celebrities swear by.
Summer Fridays Jet Lag Mask ($48) has been a social media favorite for years, with fans like Jessica Alba, Kim Kardashian West, and Jeff Goldblum. This hydrating formula can be used as a 10-minute moisture boost, a sleep mask, or even a daily moisturizer.
It’s packed with niacinamide, glycerin, hyaluronic acid, and cucumber extract to nourish and calm stressed skin. One thing to note: the formula was updated in 2021 to remove potential irritants while keeping the key ingredients intact. While the brand claims the effectiveness remains the same, some users feel the new version doesn’t deliver the same results.
Chrissy Teigen is a fan of GlamGlow Gravity Mud Firming Mask, and if she loves it, I’m intrigued. She even shared a photo of herself wearing the silver, peel-off mask on Instagram.
This mask is all about tightening the skin’s appearance. If you’ve noticed your cheeks aren’t as lifted as they used to be, this might be worth a try. At $60, it’s a splurge, but it makes for a luxurious self-care treat or a special gift.
Dr. Barbara Sturm is a skincare expert trusted by Kim Kardashian West, Hailey Bieber, and other celebrities. Her skincare line is also a favorite among stars like Rosie Huntington-Whiteley and Gwyneth Paltrow.
Her face mask is the priciest on this list at $120, but users say it’s worth it for the way it calms, softens, and refines pores.
Key ingredients include aloe vera, chamomile, purslane, and kaolin. Purslane is a nutrient-rich plant that promotes skin rejuvenation, while kaolin is a gentle clay that soothes inflammation and draws out impurities.
Have you tried any of these beauty masks? Let me know your thoughts!