If something works well, why change it? I often ignore this advice, especially when it comes to hair and beauty products. My routine goes like this: I find a product I love, use it for a while, then get curious and try something new—only to eventually return to my original favorite.
Most recently, I’ve come full circle with Davines OI All In One Milk. Rediscovering this fantastic product made me want to highlight the unique brand behind it.
Davines is a family-owned hair care company with a long history of doing things differently. It all started in a basement in Parma, Italy, where a husband-and-wife duo launched the business. Silvana created the formulas, while Gianni drove around selling them to wholesalers from his van.
The company gained traction by developing custom formulas for other brands and eventually selling products under its own name. One of its early successes was Oil non Oil, an organic serum designed to protect and strengthen hair. That product has since evolved into This is an Oil not Oil, a lightweight formula that users love—though many are baffled by how it manages to be non-greasy despite being an oil.
Today, Davines offers a full range of hair care products, from shampoos to heat protectants. With so many options, shopping their online store could feel overwhelming, but the products are neatly categorized by hair type.
For those with fine, thin hair (like me), there are some great choices I’m eager to try. Those with thick hair might gravitate toward the LOVE hair smoother or the MOMO shampoo and conditioner. Davines also has solutions for dry hair, gray hair, hair loss, sensitive scalps, and dandruff. If you’re unsure what to get, their website features a quick hair quiz to help you find the right products.
Beyond great hair care, Davines is also a certified B Corporation, meaning it meets high standards for sustainability and social responsibility. B Corps undergo rigorous assessments and must re-certify every two years. With only about 6,000 certified B Corps worldwide, this distinction sets Davines apart. The company even publishes an annual sustainability report to track its progress on key initiatives.
You can find Davines products on their website, Amazon, and Walmart.com, and some salons carry them as well. They also offer a subscription service, ensuring you never run out of your essentials. Subscribers get free shipping, and bundling products into one shipment helps reduce carbon emissions. You can modify or update your subscription anytime.
Now, back to my experience with Davines OI All In One Milk. A stylist introduced me to it when I lived in St. Louis, and it quickly became a staple in my routine. Part of Davines’ best-selling OI collection, this product is infused with Roucou oil, which comes from the achiote fruit and is packed with beta-carotene. The oil helps improve hair health and reduce frizz.
All In One Milk is a lightweight, multitasking hair oil that tames frizz, protects against heat, and softens strands. Since my fine, thin hair is prone to flyaways, achieving a smooth, shiny look requires the right product—and this one delivers. A few sprays before blow-drying with a round brush give me a soft, touchable finish with a lovely scent.
It retails for $40 on the Davines website, with Klarna available for interest-free payments.
I used Davines products for a while before learning about the brand’s history, and now I appreciate them even more. Their commitment to quality and sustainability makes them stand out. If you’re looking for a new hair care product, give Davines a try—I’d love to hear what you think!