Beauty products are everywhere, but many contain harmful ingredients that go beyond causing minor skin irritations—they can pose serious health risks. Unfortunately, the U.S. has minimal regulations on cosmetics, banning only 11 ingredients, while the European Union has prohibited around 1,300. This means that substances like formaldehyde, parabens, and coal tar dyes, which are restricted elsewhere, are still commonly found in American beauty products.
To protect yourself, it’s essential to read labels, look for certifications, and support clean beauty brands. Since regulations don’t fully safeguard us from harmful ingredients, consumers must take the initiative to educate themselves about common toxins in makeup. Recognizing unsafe ingredients is crucial because marketing terms like “natural,” “pure,” and “eco-friendly” can be misleading. These words aren’t regulated, so companies can use them freely without oversight.
Beyond checking labels, organizations like the Environmental Working Group (EWG) and Made Safe provide additional guidance. EWG, a nonprofit dedicated to health research and education, offers the EWG Verified seal to products that meet its safety standards. Similarly, Made Safe certifies products that are free from carcinogens, endocrine disruptors, and other harmful substances.
One of the most effective ways to drive change in the beauty industry is by supporting clean brands. When consumers choose safer products, it pressures companies to improve their formulations. While switching to clean beauty may require some effort—such as shopping beyond mainstream retailers like Walmart and Target—it doesn’t mean sacrificing variety. Many boutique brands offer affordable, high-quality options for eyes, lips, and face makeup.
A brand worth considering is Rejuva Minerals. Their all-natural, organic products are free from talc, parabens, sulfates, and other harmful chemicals. Instead, they use minerals, botanicals, and fruit-based pigments to create vibrant, safe makeup. If you’re looking to refresh your beauty routine, the Rejuva Minerals Beautiful Face Kit is a great option. It includes a tinted moisturizer, two multipurpose powders, a lip color, and a mascara—all at a reasonable price.
When I tried the kit, I was impressed by the product sizes. The multipurpose powders, which I used as eyeshadow and blush, were twice the size of a typical Urban Decay eyeshadow single. The lipstick and mascara were also generously sized, and the tinted moisturizer matched the volume of high-end brands like Charlotte Tilbury.
Another pleasant surprise was the color selection. Some natural brands offer sheer, uninspiring shades, but Rejuva Minerals delivers rich, flattering colors. The Pur Lips Plum Punch lipstick, for example, looked stunning on my fair skin, and the Iris pressed powder added a beautiful touch to my eyes.
I’m someone who often skips makeup, especially when riding horses or working out. However, I do appreciate a good tinted moisturizer for a natural, even complexion. Rejuva Minerals’ Tinted Moisturizer is lightweight, absorbs quickly, and provides a sheer, glowing finish—perfect for everyday wear. It doesn’t create an airbrushed effect, but that’s exactly what I prefer. If I wanted more coverage, I could easily layer foundation over it.
Overall, my experience with Rejuva Minerals has been positive. If you’re looking for clean beauty alternatives, this brand is worth exploring. Do you have any favorite clean beauty brands to recommend?