Mielle Organics CEO Monique Rodriguez has made history by becoming the first textured haircare brand to partner with the WNBA. This exciting collaboration follows the recent addition of LSU basketball star Angel Reese as a Mielle Organics ambassador. Now, Rodriguez has secured a multi-year partnership with the league, marking a significant milestone for the brand.
The partnership officially kicks off on July 15, 2023, during the WNBA All-Star game in Las Vegas. Throughout the weekend, Mielle Mavens can look forward to a series of engaging events and activations designed to celebrate the collaboration.
Monique Rodriguez continues to expand her empire, staying true to her mission of empowering women and embracing natural beauty. With this partnership, Mielle Organics is set to make a lasting impact both on and off the court. Basketball fans and beauty enthusiasts alike can expect exciting things ahead as the brand continues to grow. Stay tuned for what’s next!