Back in the day, shopping for bras meant heading to a department store, browsing the same old brands, and settling for whatever felt the least uncomfortable. Thankfully, times have changed. Now, there are plenty of options to suit every need, whether you’re looking for comfort, support, or style. If you’re wondering where to shop for bras online, here are 18 great stores to check out.
**HSIA** specializes in elegant and supportive minimizer bras for cup sizes D through I. Despite their strong support, these bras maintain a feminine and stylish look.
**Third Love** has a devoted following, with many women swearing by its comfort—though the price tag is on the higher side. You can find your perfect fit through their virtual consultation or take their fit guide quiz for a DIY approach.
**CUUP** offers virtual fittings and focuses on sleek, lightweight, and comfortable bras without unnecessary embellishments. These bras feel great and create a smooth look under clothing.
**Savage X Fenty**, Rihanna’s brand, is all about bold and fierce designs. They offer a monthly subscription plan where members pay $59.95, earning discounts and credits for free items.
**Bare Necessities** has been around for decades, offering a vast selection of bras to suit different preferences. They also provide virtual bra fittings to help you find the right size.
**Lively** competes with CUUP and Third Love, marketing itself as a stylish and comfortable brand. You can book a virtual fitting or visit one of their retail stores in cities like Chicago, Austin, and Boston.
**Spanx**, known for shapewear, has expanded into bras that prioritize softness and a secure yet flexible fit. Their straps stay in place without being too rigid, and the cups gently mold to your shape.
**Knix** specializes in wireless bras with seamless designs. Their molded foam cups provide extra support, and they have physical stores in California and Canada.
**Pepper** caters specifically to smaller cup sizes (AA to B), offering bras designed for a flattering and comfortable fit. Their shallow cups, mesh lifts, and soft elastic create a natural look.
**Truekind** sells stretchy, wireless bras with a sports bra feel. Their Wireless Shaper bra, for example, fits up to a 48DD, offering support without traditional adjusters.
**Harper Wilde** focuses on adjustability and comfort. Their t-shirt bra features front-adjusting straps and can convert into a racerback style, while the microfiber fabric provides breathable support.
**Soma**, part of the White House Black Market and Chico’s family, offers a variety of bras with smooth, simple designs and a few lace-accented options. They also have an extensive color selection beyond the usual white and nude.
**Natori** leans toward more embellished designs compared to modern minimalist brands. Their price range varies, from $55 for a contour underwire bra to $160 for a lace bustier. However, their return policy is more restrictive.
**Chantelle** has been making foundation garments since 1876 and was the first to introduce a stretchable girdle. Their bras combine modern styling with a wide range of colors.
**Skims**, Kim Kardashian’s brand, started with shapewear and expanded into bras, loungewear, and swimwear. Their bras are known for being soft, stretchy, and incredibly comfortable.
**True** sells exclusively on Amazon, making it easy to stock up on bras while shopping for other essentials. Plus, Prime members benefit from free shipping and easy returns.
**Lulalu** specializes in bras for AA cup sizes and offers a fit guarantee, allowing returns even after wearing—though the tags must remain attached. Their fit guide and text-based customer support help ensure a good fit.
**Adore Me** focuses on stylish, colorful, and lacy bras rather than basic nudes and whites. They offer a membership subscription for $39.95 per month, which provides store credit and a free set after every six purchases.
**Everlane** isn’t primarily a bra brand, but they offer a small collection of sustainable bras and underwear. Their Invisible Bra, for example, is made from regenerated nylon, and the company has significantly reduced its use of virgin plastics.
Now you know where to shop for bras online, whether you prefer wireless comfort, bold designs, or classic support. Happy shopping!